I only heard about Threads a couple of days before it was due to go live. I was intrigued, as I always am when something new comes onto the online scene, so I thought I’d give it a go. Trying new things is something I like to do. Experimenting is my thing. I’d written some time before about Instagram no longer being the place for me but I was hopeful that this could be where I reconnect with my Instagram audience. An audience I’d built up in just short of a decade and was reluctant to ignore.
For those who aren’t aware, Threads is a new platform, not dissimilar to Twitter run by Meta (Facebook/Instagram). It’s connected to your Instagram account so, if you already have one (and I believe you need one to start on Threads) your audience doesn’t start from zero.
On Thursday I woke up to find Threads was already active after having its launch time brought forward — so I opened my account and created my first thread.
At first, it was lovely. I had a number of people who had missed seeing me on Instagram; whether that was because I wasn’t posting there or the algorithm had hidden me from them.
But my home feed was a mess. Like everyone else, I was being shown loads of random accounts. Including many English football clubs. Maybe Meta thinks everyone who is British enjoys football? Who knows, but I was doing a lot of muting.
I found myself checking in consistently throughout the day. To see who had joined, and who had replied to my posts. My focus for Thursday was completely lost.
Fast forward thirty-six hours and I opened the app one last time before I went to bed (I know, a bad habit) and thought ‘no’. I found the deactivate button and clicked (you cannot delete your Threads account as this will also delete your Instagram account!) I didn’t know I was going to do this when I opened the app, but I did it and felt so much…